My bookstore's recent ad in the Midtown Monthly. The direct approach using a concept we borrowed from another used bookseller, Doug Webber, who had a little sign behind the counter of his now gone N street store with same said directive, "buy a book you bastards!" As the economy swan dives into a vat of crap the message we're trying to deliver -- playful desperation -- seems to resonate.
Only two complaints, so far. One from an actual bastard, who didn't take kindly to us mocking his being born to an unmarried mother. The other... well, let's just say that little used bookstores get their fair share of slightly crazy people as part of their customer base. (Hey, not knockin' the 5150s; some buy books!)
